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March 22, 2021
5 minutes

Do B2B and B2C still exist?

Birds view of a city

B2B vs. B2C

We’ve all heard of the terms B2B and B2C. For many years those were practically the only business models there.

  • B2B, or business to business, is where one business makes its commercial transactions with another business.
  • B2C, or business to consumer, is where a business makes its commercial transactions with the end user, for personal use.

Both B2B and B2C business can sell services, raw materials, or end products like vehicles, clothing, plants, furniture and all types of other stuff you can think of right now. In this piece, we’ll talk about business that sell ‘goods’ only. Because guess what: those are the type of businesses that we could actually help!

Oops, end customers want my B2B goods…

In recent years, with the coming of the digital age, where we all buy and sell online, many companies started to sell their products and services online. And what happens when you start selling online? Right, people will find your webshop.

This may result in private persons wanting to buy goods that are actually meant for B2B. That’s when you have to make a decision: sell B2B only, or start selling to the end customer as well.

Business to business to consumer, or B2B2C

If there’s enough demand, many B2B companies will start selling (part of) their goods to consumers as well. This can be done via ‘middleman’. An example of selling via this middle man is a situation where a wholesaler sends its goods B2B, and those same goods are then sold to the final consumer.

But there’s another way. And it’s exactly this that led to a new business model: B2B2C. With the B2B2C business model, those businesses reach the end user, the final customer.

Either the business partners up with another one; where it looks like you buy from business 2, but actually buy from business 1 (Like buying something ‘from’ Amazon, where you actually buy from whatever company).
Or the business sells to end customers directly. In other words, it takes out the middleman entirely. Meaning they also have to take control over the customer journey.

Don’t we all want happy customers?

Of course we do! Customer satisfaction is super important. Only the happy ones will come back and buy with you again. And that counts for both B2B, B2C and of course B2B2C. So when you decide to take on the C’s, make sure you’ve got your game on when it comes to all things customer related: customer happiness, awesome check out experiences, conversion rate optimization, great support, and more.

Ecommerce is everywhere

E-commerce really is everywhere. Whatever we do, wherever we are, we can buy stuff online. Both B2C and B2B. And we actually all want the same things. Because we’re all human and our humanness doesn’t switch off when we make a B2B purchase.

We still want that awesome webshop check out where we can say where our goods need to be delivered, and when, and with what carrier.
And we still want status notifications of our orders.
And we still want to able to track our parcel’s or pallet’s every move along the way.

No matter what business model you’re working, delivery options, shipping choices and parcel / pallet tracking is a huge part when it comes to your customer happiness. Logistics in e-commerce is key!

Manage your logistics: transport & delivery

Where logistics used be a B2B thing, it’s now a B2everyone thing. If your logistics processes suck, your customers will notice and they won’t come back. They won’t even say goodbye, it’s that serious.

And while managing your transport and delivery processes can be quite a hassle, we can actually help you to make things way easier.

Our Transport and Delivery Management Software offers solutions for both your web shop check-out, with delivery and pick up options, and the entire logistics process from picking & packing, until delivery and return. For B2C, B2B and B2B2C.

With these functionalities way we can help you improve your customer satisfaction and make your life and those of your colleagues much easier.

Delivery management solutions Transport management solutions

So, do B2B and B2C still exist?

When your business sells goods,  then my answer is “nah, not really”. You’re all selling to human beings who want to be treated the same way, whether they buy professionally or privately. So whatever goods you’re selling, make sure you sell them well and ship them well.

When you sell B2B services or B2B software for example, it’s another story. In that case the B2C market might not be of interest to you and the other way around. I mean, I as a private person don’t really see the need for a warehouse management system. Although that could come in handy for groceries…

You deliver the best

Need help creating an efficient and just awesome logistics and delivery process? We can give it to you! Please contact us for more information on our e-commerce and logistics solutions and find out what you can do to deliver the best, and only best. For happy colleagues, and super satisfied customers!



Author: Sarah Pilasky


  • b2b
  • |
  • b2c
  • |
  • business to business
  • |
  • business to consumer
  • |
  • customer satisfaction

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