Black Week is over and last year’s record was beaten. It’s only a few years ago that the American phenomenon, which started with Black Friday and expanded to Cyber Monday, entered the European market. Now we have Black Week, which runs from Monday to Monday during the last week of November. Black week has now become the biggest shopping event of the year, with many e-retailers competing for customers by offering substantial price reductions.
Now that the shopping hysteria is over, the figures regarding the number of parcels Unifaun’s system handled during Black Week indicate a substantial increase in this year’s sales. During this year’s Black Friday, 1,780,750 parcels were handled via Unifaun’s system, which is an increase of 38,5% from last year. The highest listing took place on Cyber Monday, when a total of 1,916,871 parcels were handled via Unifaun’s system, an increase with 20,5%. An all time high.
–We are specifically pleased to see a 48,5% increase in Black Friday volumes in Benelux and Germany, where Black Friday is larger than Cyber Monday. This is clear evidence of Unifaun’s ability to infuse e-commerce competence and credibility into the recently acquired Transsmart platform, says Andreas Randel, Chief Growth Officer at Unifaun.
The last Monday before Christmas Eve usually sets new shopping records for December, but we can already say with certainty that Black Week is December’s peak shopping season. People may already be doing their holiday shopping now instead of during the last weeks of December.
-We at Unifaun are happy and proud to be a link in the chain that enables packages to arrive safely and on time. It´s also nice to see how many of our customers not only increased their volumes but also significantly improved both checkout and delivery experience, says Marcus Jarde, Chief Product Officer at Unifaun
Unifaun has over 20 years’ experience in providing innovative and value-generating transport management systems. With its platform, Unifaun effortlessly and instantly connects an extensive ecosystem of carriers, shippers, recipients and system partners to each other, and to the markets they serve. Unifaun’s platform offers solutions for transportation, delivery, carrier and recipient experience management in a connected, data-driven, reliable and adaptive way. Annually Unifaun handles over 300 million parcels and 5 billion transactions and counting…
Currently Unifaun employs over 200 transportation and delivery professionals in Sweden, Finland, Norway, Denmark, Poland, Netherlands, Belgium and Germany. The recent acquisition of the market winning company Transsmart® in the Netherlands was the first move in the company´s fast expansion to the European market.